Visit to the Deus Ex Machina Korea Pop-up Store

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Visit to the Deus Ex Machina Korea Pop-up Store

📍 Event Information

- When: Friday, January 31 - Wednesday, February 12, 2025
- Where: THE HYUNDAI SEOUL B2 (108 Yeouido-daero, Yeongdeungpo-gu, Seoul)
- Instagram: https://www.instagram.com/p/DFhEgrYS20I/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D

🚀 Pop-up Store

When I heard that Deus Ex Machina was officially launching a store in Korea, I was so excited that I rushed to check it out! Deus is a brand that does bikewear very well and is one of my favorite brands. They also create one of a kind custom bikes for each store to really get the attention of motorcycle enthusiasts, which I think is a great marketing strategy. I know the bikes for this Deus shop were done by a good Instagram friend of mine (https://www.instagram.com/mazenta.c__garage94/).

🛍️ Pop-up Store Products

There were many items such as clothing, hats, and jackets which sported the Deus Seoul font logo, so I bought the most comfortable t-shirt and plan to wear it in the summer. There were many products on display, but it was hard to see them all because there were so many people there.

💡 Special Offers for Visitors

✔ Free Deus bottled water for all visiting customers
✔ Free drawstring bag with purchase of apparel + special gift based on purchase amount (Pottery?)
✔ 10% discount coupon that can be used immediately if you sign up for membership on site (I signed up to get the discount and it was great)
✔ Exclusive line that can only be purchased at THE HYUNDAI SEOUL (I am glad to see that lots of people were enticed by these limited edition products)

🔥 Overall Review

This pop-up was a place where you could experience the philosophy and culture of the Deus brand firsthand. Live sessions from renowned DJs kept the music flowing throughout the store, which was very pleasing to the ears. As a fan of the Deus style, I really enjoyed the pop-up and was especially happy to see the exclusive line using the Seoul font. You'll also have the chance to be one of the first to see the new collections, so if you're a fan of bikes and bike subculture, this shop is definitely worth a visit. 🏍️💨

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